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CLF Boxwise
Broad Oak Case study

Longstanding working relationships based on consistency

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Services at a glance
Supply of packagingCorrugated outer boxes0201sKraft liner paperFlexo printMonthly client visitsOnsite inventory and stock managementPackaging advice and support

About

Broad Oak

Award-winning Broad Oak Farm Sausage Company has been producing its famous sausages for almost 100 years. Its core values remain as true today as a century ago always using the finest ingredients to create the best products. While it has expanded its range over the years and modernised its processes, quality is still at the heart of everything it does.

The company has been run by the Simons family for more than 50 years and they still believe high standards and the personal touch make all the difference in creating the most delicious food. The company sells to independent butchers, schools, restaurant and pubs as well as online and to selected Tesco, Asda, Co-op, Nisa and Budgens’ stores.

The challenge

Reliability and consistency are at the heart of what Broad Oak Farm delivers for its customers and these same qualities are integral to CLF Boxwise’s relationship with this client – which in itself is long standing, dating back around 30 years. We are known for our flexible, customer-centric approach – we appreciate that one size rarely fits all – and are always happy to work closely with our clients to ensure we are working to their actual requirements.

Broad Oak Farm’s product range is not only shipped in bulk to retailers across the country – requiring robust boxes for holding strong when in transit – but products are also delivered to individual customers via online orders. They are supplied both chilled and frozen, meaning that while durability is non-negotiable, packaging needs to be able to withstand cold temperatures as well as account for potentially high moisture levels.

The solution

Our close working relationship with the client is based on a thorough understanding of the customer’s business and its ongoing needs. While many clients utilise our stock and serve facilities, Broad Oak Farm managing their packaging levels onsite – and we deliver direct. Their CLF Boxwise sales rep visits the company on a monthly basis to take stock of inventory, check in with the client about upcoming requirements and establish what needs replenishing for the upcoming weeks and months. Forward orders are then placed in accurate numbers to meet the specific levels required.

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